Marketing "The Paradox Way"

Marketing “The Paradox Way” means doing things a bit differently than others in the games industry.

At the Sales & Marketing department at Paradox, we strive to separate our games from our contemporaries by stressing transparency towards our fans, partners & press, pride in our respective crafts, creativity, and clever innovation.

Situated at the frontlines of distribution, we are responsible for PR, Partner Management, Packaging, Trailers & Media, Community, Social Marketing, Online Marketing and Commerce often times acting as the first point of contact between Paradox and our fans. Because of this we aim to have consistency across all channels, ensuring that our fans can expect the same sense of quality, openness, and slight quirkiness, whether they are watching an award-winning trailer, or attending a memorable fan-gathering.

While the goal of all of this is to generate real, measurable results for Paradox and its brands in the form of revenue and consistent growth, the side-effect is that we have gained a reputation with our fans as being fun, intelligent, personable, and easy to get in touch with.

Ultimately, we craft innovative marketing and sales campaigns that aim to be at least as innovative as our games.

Who we are

We are PASSIONATE and care about our gamers, our products and our colleagues.

We are COMMITTED and work hard to keep our fans happy.

We are CHALLENGERS and thrive on the front lines and on our way into the unknown.

We are RESPONSIBLE, learn and improve from our mistakes. When we see a problem we don’t ask whose fault it is, but see ways we can help fix it.

Working at Paradox

We offer a cooperative and playful environment that is equal parts experimental and professional. It’s a great opportunity to learn, develop, and excel within the gaming industry. We are a diverse team that welcome everyone with a can-do attitude and a sense of fun. The company language is English but we have more than 25 languages (including Quenya) represented across our two offices in Stockholm and Umeå, Sweden.

At Paradox Interactive we come from many different backgrounds and all have very different experiences. Some of us came here with fresh degrees in programming or engineering, some with many years in the games industry and some with just great skills, attitude and a passion for making games. Together we make the best games we can possibly make while having great fun!

  • A big family

    Our Paradox family includes more than just employees, we have a big network of loyal fans, 25+ external development studios and long-term sales partners who contribute to our success.

  • We make our own decisions

    We control our operations and make our own decisions, and we are not dependent on outside funding or lengthy approval processes.

  • Have fun

    Our corporate culture includes hard work and dedication but also Friday After Work, a strong board game community and team activities within and outside the company.

  • Responsibility & Freedom

    Even though you’ll be responsible for your specific part of our production chain, your contribution counts and you’ll see direct results of your input in our final products. At Paradox we provide you with freedom and responsibility to meet your goals. We offer flexible work hours, an open office environment and we encourage sharing and learning from each other.


Västgötagatan 5
118 27 Stockholm


Kungsgatan 53


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