Performance Marketing Manager

Marketing – Stockholm

Would you like to drive growth, revenue, and new users for an award-winning games publisher known for brands such as Cities:Skylines, Europa Universalis, and Pillars of Eternity? Are you a digital native who enjoys digging into data and finding new ways to improve marketing performance? Apply today and be instrumental in bringing more players to our games.

The Performance Marketing Manager is responsible for generating relevant traffic and customers to all Paradox games on PC and console, including development of customer acquisition strategy to optimize organic, paid, and referral traffic flows. A large part of the work day is spent improving our traffic generation efforts in order to maximize the outcome of each campaign.


  • Develop customer acquisition strategy and media plans with the goal of maximizing the number of profitable customers.
  • Managing acquisition funnels and related 3rd party platform/tool integration.
  • Evaluate traffic performance and initiate actions to be taken in order to improve quality of acquired customers with the ultimate goal of increasing ROI.
  • Develop creative and innovative solutions for acquisition that match target audiences,including coordination of ad creative with internal and external designers.
  • Establish relationships with, and be the point of contact, for advertising and affiliate partners around the world.
  • Present forecasts and reports on traffic performance, and in turn provide creative ways of improving those results to Product Marketing Manager and Chief Marketing Officer.
  • Keep track of new opportunities and techniques for reaching new audiences.
  • Ensure that testing and evaluation of campaign efforts is performed and set up in a systematic way to support ongoing optimization.

Skills & Qualifications

  • Bachelor’s degree or equivalent education within marketing or relevant field.
  • At least 2 years of experience in e-commerce, online marketing, and social media advertising.
  • You have a proven track record of setting up and executing digital user acquisition campaigns.
  • You have experience with SEM, Display, Social, Programmatic. Knowledge of Google Analytics and UTM tagging is also required.
  • Experience with Google Tag Manager is considered an advantage.
  • Experience with SEO, Mobile advertising, and the gaming industry is an advantage.
  • A good sense for selling ad creative and copy is a plus.

On a personal level you are a strong multi-tasker who combines analytical abilities with a well developed sense of organization, strong communication, and interpersonal skills. You are a self-starter who takes responsibility for the planning and execution of your work while at the same time being a keen team player. You believe that data is the source of knowledge and you are always looking for ways to improve it. You are comfortable with working on many projects at the same time and handling external requirements towards partners, as well as internal deliveries and often working with short deadlines.

Practical information

Scope: Full time and permanent

Reports to: Chief Marketing Officer

Location: This position is based in Stockholm

If you think that this description matches your background, we highly encourage you to apply as soon as possible as we will interview candidates continuously for this position. In your application, please show us why your previous experiences and skills would work for this role and why you are interested in working at Paradox. If you don't match all the requirements, please demonstrate how your passion, attitude and interest in Paradox might compensate for this.

Since we strive for a more even gender distribution we highly encourage women to apply to this role.

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Västgötagatan 5
118 27 Stockholm

Working at Paradox

We offer a cooperative and playful environment that is equal parts experimental and professional. It’s a great opportunity to learn, develop, and excel within the gaming industry. We are a diverse team that welcome everyone with a can-do attitude and a sense of fun. The company language is English but we have more than 25 languages (including Quenya) represented across our two offices in Stockholm and Umeå, Sweden.

At Paradox Interactive we come from many different backgrounds and all have very different experiences. Some of us came here with fresh degrees in programming or engineering, some with many years in the games industry and some with just great skills, attitude and a passion for making games. Together we make the best games we can possibly make while having great fun!

  • A big family

    Our Paradox family includes more than just employees, we have a big network of loyal fans, 25+ external development studios and long-term sales partners who contribute to our success.

  • We make our own decisions

    We control our operations and make our own decisions, and we are not dependent on outside funding or lengthy approval processes.

  • Have fun

    Our corporate culture includes hard work and dedication but also Friday After Work, a strong board game community and team activities within and outside the company.

  • Responsibility & Freedom

    Even though you’ll be responsible for your specific part of our production chain, your contribution counts and you’ll see direct results of your input in our final products. At Paradox we provide you with freedom and responsibility to meet your goals. We offer flexible work hours, an open office environment and we encourage sharing and learning from each other.

Who we are

We are PASSIONATE and care about our gamers, our products and our colleagues.

We are COMMITTED and work hard to keep our fans happy.

We are CHALLENGERS and thrive on the front lines and on our way into the unknown.

We are RESPONSIBLE, learn and improve from our mistakes. When we see a problem we don’t ask whose fault it is, but see ways we can help fix it.


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