Marketing “The Paradox Way” means doing things a bit differently than others in the games industry.
At the Sales & Marketing department at Paradox, we strive to separate our games from our contemporaries by stressing transparency towards our fans, partners & press, pride in our respective crafts, creativity, and clever innovation.
Situated at the frontlines of distribution, we are responsible for PR, Partner Management, Packaging, Trailers & Media, Community, Social Marketing, Online Marketing and Commerce often times acting as the first point of contact between Paradox and our fans. Because of this we aim to have consistency across all channels, ensuring that our fans can expect the same sense of quality, openness, and slight quirkiness, whether they are watching an award-winning trailer, or attending a memorable fan-gathering.
While the goal of all of this is to generate real, measurable results for Paradox and its brands in the form of revenue and consistent growth, the side-effect is that we have gained a reputation with our fans as being fun, intelligent, personable, and easy to get in touch with.
Ultimately, we craft innovative marketing and sales campaigns that aim to be at least as innovative as our games.