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Marketing Automation Specialist

Would you like to work in the fast-paced gaming industry and help take Paradox Interactive’s customer programs to the next level? Apply today to get the opportunity to work with marketing initiatives on exciting brands such as Cities: Skylines, Europa Universalis and Stellaris!

As Marketing Automation Specialist you will be part of a cross-functional team and offered an unique opportunity to drive the development and ongoing optimization of our newly implemented marketing automation platform (Salesforce Marketing Cloud) to help grow the business and retain and engage our players throughout the player lifecycle. 

Key responsibilities include end-to-end management of marketing automation platform which involves building, configuring, testing and following up on marketing programs. We believe you have a technical background with an interest and experience in data driven marketing, and thus is equally comfortable discussing customer data management with our DevOps team as with setting tactics for our digital marketing initiatives.


  • Build and configure customer communication programs in our marketing automation platform, ensuring that segmentations, trigger data, content and reporting are set up correctly. Continuously test, optimize and improve triggered programs and campaigns
  • Manage technical aspects of key marketing systems (marketing automation, CRM and lead management processes across those systems)
  • Act as superuser of marketing automation platform and educate other team members in the tool
  • Manage and develop marketing systems sufficiently together with our DevOps department to ensure high quality data management and successful campaigns
  • Develop and document functional requirements of marketing programs and operational workflows

Required Qualifications

  • Experience working with one of the major enterprise marketing automation platforms is a must (Adobe Campaign, Salesforce ExactTarget, Oracle Responsys, IBM Unica)
  • Knowledge of SQL, table normalization and basic scripting is a requirement; the role will include maintenance of the marketing automation segmentation engine, meaning that a firm grasp of how data interrelate is necessary
  • Experience working in cross-functional teams and ability to manage engagement with various stakeholders including marketing, IT, tech and analytics
  • Fluent in English, spoken and written

On a personal level the right candidate will be a creative problem solver who is passionate about testing, optimizing and inventing new ways to improve the customer experience. The successful candidate will also have an ability to frame analytical problems, pull data, and extract insights that lead to tangible results.

Practical information

Scope: Full time and permanent
Reports to: Digital Commerce Manager
Location: This position is based in Stockholm

If you think that this description matches your background, we highly encourage you to apply as soon as possible as we will interview candidates continuously for this position. In your application, please show us why your previous experiences and skills would work for this role and why you are interested in working at Paradox. If you don't match all the requirements, please demonstrate how your passion, attitude and interest in Paradox might compensate for this.

Since we strive for a more even gender distribution we highly encourage women to apply to this role.

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    Västgötagatan 5
    118 27 Stockholm Directions

    Working at Paradox

    So what’s in it for you? We keep it simple and have divided this into four areas: work, social, development, and compensation. This is a brief summary of our perks and what it means to work at Paradox. If you want to know more - get in touch!

    • Work

      Small teams and accessible managers means that your contributions are important to us

      You are close to the final product, our community and our fans - we encourage you to interact with our community and players directly through social media, our forum, and via streams

      Work/Life balance is important to us so our plans do not rely on crunch (this does not mean we never work overtime but overtime is relatively uncommon)

    • Social

      Company-wide Social Hour every Friday with snacks & beverages

      Yearly company parties

      Ping-Pong table/Pool Table, Warhammer table, and lots and lots of board games

      Spoiler-free break room environment for at least a week after major movie/show launch

    • Development

      Leadership courses available for all employees

      We continuously send employees to conferences and development opportunities such as GDC and GamesCom

      Lunch n´ Learn sessions held by employees: topics range from everything between “Doing business in China” to “Surviving the zombie apocalypse”

    • Compensation

      Competitive monthly salary and salary revision once per year

      Participation in our company wide profit share program

      5+1 weeks of paid vacation per year

      For international hires, we will provide relocation assistance (Visa application, Initial Home Finding, Settling in Service, and your flight)

    Our Culture

    In November 2016, we gathered the entire company for a four day conference in Malta. The focus of the conference was to discuss company direction, discuss our internal goals, and also put into words the company culture we are so keen to keep as we continue to grow. Together, we decided that the following cultural pillars are what makes up the foundation of Paradox:





    - NERDY

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